Dispensary approval
The licensed retailer approves use of its name, brand, customer site, QR codes, customer benefit, and campaign materials.
Compliance approach
Review the campaign before it reaches the public.
Every live activity needs the dispensary’s approval, a defined location and audience, current required language, clear responsibilities, and a documented stop-work process.
Location and audience
Property permission, public-versus-private placement, audience, age restrictions, proximity questions, events, city requirements, and insurance are reviewed.
Public message
Retailer identity, license information, age language, warnings, claims, promotions, format, and youth-appeal restrictions are checked.
Licensed sale
Our representatives do not possess cannabis, accept payment, choose products for customers, operate checkout, or independently fulfill orders.
Customer information
Only necessary information is collected, consent is documented, access is restricted, and retention and security responsibilities are defined.
Business relationship
Compensation, financial interests, decision-making authority, required disclosures, and relationships with licensed businesses are monitored.
Stop-work rule
Unresolved questions stay inactive.
If a proposed location, message, customer benefit, information-sharing method, or representative activity presents a material unresolved concern, the activity remains paused until the issue is resolved through current official guidance, the appropriate agency, or qualified New York cannabis counsel.
Before launch
Each campaign should have a complete approval record.
- Campaign planGoal, audience, channel, dates, territory, spending limits, and responsible people
- Location reviewProperty authority, placement, proximity, event, and city questions
- Material reviewCustomer site, sign, QR code, script, benefit, warnings, and brand approval
- Customer-information reviewConsent, customer matching, information collected, sales reporting, and access
- Final authorizationDispensary, operations, compliance, and counsel approval where required
- Ongoing monitoringCurrent materials, training, incidents, changes, and retirement date
Current official sources
Rules can change, so campaign procedures must change with them.
Before launch and while a campaign is active, the program should monitor applicable New York State and New York City cannabis, advertising, privacy, labor, tax, property, and permit requirements.
Controlled growth